Channels

Spotify ads for music releases and shows

Spotify sells four ad formats to music marketers: audio and video ads in Spotify Ads Manager, and Marquee and Showcase in Spotify for Artists. b00st.com's ad team runs all four, in the same campaign as Meta, YouTube, TikTok and the other platforms it runs on, for new releases, catalog and tours.

Platform details checked on November 4, 2026 against each platform's own pages, listed under Sources.

Start freeSee pricing

What b00st.com runs on Spotify

New releases
Marquee for the release week, with audio and video ads reaching listeners who haven't heard the artist yet.
Catalog
Showcase for older releases, such as an anniversary, a sync or a greatest hits collection.
Shows and tours
Audio and video ads to listeners near the venue, in the same event campaign as the other platforms, with ticket sales tracked through your own ticket link and pixel (Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel).
Labels and managers
Spotify campaigns for every artist on the roster from one b00st.com organization, with team members and roles.

The four Spotify ad formats

Audio ads
Ads of up to 30 seconds between songs, with a companion image and a call to action. Booked in Spotify Ads Manager, where campaigns start at 250 in your local currency. [2][1]
Video ads
Video ads shown while people browse for music or podcasts, plus Opt-In Video in the Now Playing view. Booked in Spotify Ads Manager. [3][4]
Marquee
A full-screen recommendation on Home for a new release, delivered over about 10 days. Booked in Spotify for Artists for $100 to $10,000, priced per click. It needs at least 5,000 monthly active listeners in the target market and has to start within 21 days of the release. [5][7][6]
Showcase
A banner on Home and Browse for a new or catalog release, delivered over about 14 days. Booked in Spotify for Artists for $100 to $10,000, priced per click. [5][7]

How a Spotify campaign runs on b00st.com

  1. Add b00st.com to your Spotify for Artists team as an Editor, so it can book Marquee and Showcase for your releases. Audio and video ads don't need this step.
  2. Start a campaign on b00st.com with your release or show, budget and dates.
  3. b00st.com's ad team builds the audio and video ads in Spotify Ads Manager and the Marquee or Showcase campaign in Spotify for Artists, with manual quality control instead of platform auto-enhancements.
  4. Budget moves between Spotify and the other platforms toward the lowest cost per result, and the report shows results for each platform.

Questions

How much does Spotify Marquee cost?

In Spotify for Artists, a Marquee or Showcase budget runs from $100 to $10,000, priced per click, and saves count as clicks. Booking Marquee through Spotify's local representatives starts at $250.

What's the difference between Spotify Marquee and Showcase?

Marquee is a full-screen recommendation on Home for a new release, delivered over about 10 days, and needs at least 5,000 monthly active listeners in the target market. Showcase is a banner on Home and Browse for new or catalog releases, delivered over about 14 days.

How do I promote a concert on Spotify?

Run audio or video ads to listeners in the area around the venue: Spotify's self-serve ads target by location. On b00st.com, Spotify runs inside an event campaign with the other platforms, and ticket sales are tracked through your own ticket link and pixel (Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel).

Do I have to give b00st.com access to Spotify for Artists?

Only for Marquee and Showcase. A team Admin adds b00st.com as an Editor, which can create and edit campaigns and see their results but can't invite or remove team members. Audio and video ads don't need access.

Can I run Spotify ads myself?

Yes. Spotify Ads Manager is self-serve, with campaigns from 250 in your local currency, and b00st.com's own team uses it for Spotify. b00st.com is for running Spotify with the other platforms from one budget, from a $100 minimum.

Sources

Platform details come from each platform's own pages, checked on November 4, 2026. b00st.com details come from the facts page and case studies.

  1. Spotify Ad Manager overview (Spotify Advertising help center)
  2. Audio ad specs and requirements (Spotify Advertising)
  3. Self-serve advertising for small business (Spotify Advertising)
  4. Ad Studio becomes Spotify Ads Manager (Spotify Advertising)
  5. Marquee and Showcase (Spotify for Artists)
  6. Creating a display campaign (Spotify for Artists support)
  7. Forecasting and budget for display campaigns (Spotify for Artists support)
  8. Access levels in Spotify for Artists (Spotify for Artists support)

Learn more