How much should you spend to promote a song?
Updated
Short answer
You can start with $100 on b00st.com, and small budgets do work. $150 bought Tommy Genesis 16,000+ TikTok followers, and a $300 campaign earned Ryan Gregg 16K views and set up his first algorithmic playlist. Bigger budgets scale with predictable unit costs, like about $0.012 per video view or $0.20 to $0.40 per Spotify click-through, so set your budget from the result you want.
Work backward from unit costs
Pick the result you want, then multiply. These are averages and results from b00st.com campaigns:
| Goal | Typical cost |
|---|---|
| Video view | $0.012 average across 200 premieres |
| Spotify click-through | $0.20–$0.40 (case studies) |
| TikTok follower | $0.04–$0.08 (guide) |
| Instagram follower | $0.675 (Roman Alexander) |
| YouTube subscriber | $0.287 (Chloe Stroll) |
| Ticket purchase | $4.35 (John Legend) |
What small budgets buy
- $150: 16,000+ TikTok followers for Tommy Genesis.
- $250: 11,200+ video views for Kenzie across the US, Canada, UK and Australia.
- $300: 16K views and hundreds of subscribers for Ryan Gregg.
- $500: 40K views for Eclipse's premiere.
What larger budgets buy
A $12,500 video release plan, $5,000 before release and $7,500 on release day, projects about 25,000 pre-release clicks and 1.25 million release-day views.
Time your spend
Put money behind moments: release day, the on-sale for a show, or a post that's already taking off. Waiting lets the moment cool.
What b00st.com costs
- Smart plan: free to use, $100 minimum per campaign, and a 12% usage fee included in your budget. A $1,000 budget is a $1,000 invoice.
- Business plan: $99 a month for a dedicated ad expert and strategy.
- Pro plan: $399 a month for a dedicated team, custom reporting and creative.
- Paying by ACH adds a 3% bonus to your ad spend. Card payments carry a 3% processing cost.
See pricing for the full comparison.